Every flat fee MLS comparison article in Texas is written by one of the companies being compared. Houzeo publishes a list that ranks Houzeo first. Beycome publishes a list that ranks Beycome first. Brokerless publishes a list that ranks Brokerless first.
So we are not going to ask you to trust our ranking. We are going to show you the math.
This article is published by Waymark. We will explain why we think Waymark is different. But first, we are going to show you the real total cost of every major service at your actual home price, including fees that are easy to miss when the headline number is "$99" or "$299."
The upfront fee is not the number. The closing table is the number. That is where a $99 or $299 listing can become much more expensive than it looked on the pricing page.
For context, a traditional 3% listing commission on a $400,000 home is $12,000. That is the benchmark every flat fee MLS service is trying to beat.
Table of Contents
- How We Compared These Companies
- Quick Guide: Best Service by Seller Type
- Our Honest Take
- Advertised Price vs. Real Price
- Total Cost on a $400,000 Home
- Company-by-Company Reviews
- Other Texas Flat Fee MLS Companies We Reviewed
- 7 Questions to Ask Before Signing
- Flat Fee MLS Red Flags
- What Most Flat Fee Plans Do Not Include
- Who Should Not Use a Basic Flat Fee Service
- Total Cost by Home Price ($300K to $750K)
- Best Options by Texas Market
- Frequently Asked Questions
How We Compared These Companies
We used each company's publicly available Texas pricing page. We compared the lowest advertised plan, any percentage due at closing, and the total cost on a $400,000 home. Buyer agent compensation was excluded because every seller faces that decision regardless of which listing service they choose. This article compares the cost of the listing-side service only. Optional add-ons were not included unless required to use the service. All pricing was verified in June 2026 from the sources linked in each company section.
Pricing changes frequently. This article is based on publicly available pricing as of June 2026 and is not legal, financial, or brokerage advice for any specific transaction. Confirm current pricing and terms directly with each company before signing any agreement.
Quick Guide: Best Service by Seller Type
| If you are... | Consider |
|---|---|
| Looking for the lowest price and only need MLS access | Beycome ($99) or Brokerless ($99) |
| An experienced FSBO seller who wants a clean, true flat fee | Homecoin ($149) or Beycome ($99) |
| Looking for an established company with a long track record | Congress Realty ($299+) or ListWithFreedom ($89+) |
| Looking for a large national flat fee MLS brand | Houzeo ($299+) but calculate the closing percentage first |
| Wanting transaction support without paying 3% | Waymark Launch ($699) |
| A first-time seller who wants broker support at key milestones | Waymark Manage ($1,199) |
Best overall for Texas sellers who only need MLS access: Beycome or Brokerless.
Best overall for Texas sellers who want support through closing: Waymark.
Our Honest Take
If you only want the cheapest MLS listing, choose Beycome or Brokerless. They are genuinely $99 with no percentage at closing. For experienced sellers who know how to manage a Texas real estate transaction on their own, that is hard to beat on price.
If you want a long-running traditional flat fee MLS company, look at Congress Realty or ListWithFreedom. Both have years of operating history and solid reviews, though ListWithFreedom adds a percentage at closing that is easy to miss.
If you want a large national flat fee MLS brand with a built-out listing dashboard, Houzeo is worth reviewing. But the closing percentage changes the math. On a $400,000 home, Houzeo Silver costs $2,299, not $299. Houzeo is built around the listing. Waymark is built around the transaction: helping the seller understand pricing, disclosures, offers, deadlines, repairs, and closing without paying a 3% listing commission.
If you want MLS exposure plus help through the entire transaction without paying a 3% listing commission, Waymark is the best fit. That is not because Waymark is the cheapest listing service. It is because Waymark is a different category. Fixed-Rate Selling on the Manage plan combines AI-powered pricing, a guided seller's disclosure walkthrough, offer analysis, contract translation, automated deadline tracking, and marketing materials with licensed broker support at every critical milestone in the transaction. That is not a stripped-down alternative to an agent. When you add up what is actually included, it is as close to full-service as you can get without paying a percentage of your home's value.
Advertised Price vs. Real Price on a $400,000 Home
This is the table that matters most. The advertised price is what you see on the company's homepage. The real price is what leaves your equity when the home sells.
| Company | Advertised | Closing Fee | Real Total | Difference |
|---|---|---|---|---|
| Houzeo Silver | $299 | 0.5% ($2,000) | $2,299 | +$2,000 |
| Houzeo Gold | $349 | 1% ($4,000) | $4,349 | +$4,000 |
| Houzeo Platinum | $399 | 1.25% ($5,000) | $5,399 | +$5,000 |
| ListWithFreedom Basic | $89 | 0.25% ($1,000) | $1,089 | +$1,000 |
| ListWithFreedom Gold | $199 | 0.50% ($2,000) | $2,199 | +$2,000 |
| Beycome Basic | $99 | $0 | $99 | $0 |
| Waymark Launch | $699 | $0 | $699 | $0 |
To be clear: Houzeo and ListWithFreedom do disclose these closing fees on their pricing pages. Houzeo's Texas page shows "+0.5% at Close" next to each plan. ListWithFreedom's pricing policy states a 0.25% compliance fee applies when the property sells. These fees are not hidden. But they are easy to miss when the headline number is "$299" or "$89," and they are not reflected in the advertised upfront price. Whatever the label, a fee based on the sale price behaves like a percentage commission from the seller's point of view.
The upfront fee is not the number. The closing table is the number.
Total Cost on a $400,000 Home
Here is every major flat fee MLS service in Texas ranked by real total cost on a $400,000 home, including any percentage at closing.
| Company | Upfront | % at Closing | Total on $400K | Truly Flat? |
|---|---|---|---|---|
| Beycome (Basic) | $99 | 0% | $99 | Yes |
| Brokerless | $99 | 0% | $99 | Yes |
| Homecoin | $149 | 0% | $149 | Yes |
| Congress Realty (Basic) | $299 | 0% | $299 | Yes |
| Waymark Launch | $699 | 0% | $699 | Yes |
| ListWithFreedom (Basic) | $89 | 0.25% | $1,089 | No |
| Waymark Manage | $1,199 | 0% | $1,199 | Yes |
| Houzeo (Silver) | $299 | 0.5% | $2,299 | No |
| Houzeo (Gold) | $349 | 1% | $4,349 | No |
| Houzeo (Platinum) | $399 | 1.25% | $5,399 | No |
| Traditional Agent (3%) | $0 | 3% | $12,000 | No |
Company-by-Company Reviews
Houzeo
Advertised: "List on the MLS for $299." Real cost: $299 to $399 upfront plus 0.5% to 1.25% at closing. Minimum closing commission of $999 on all plans.
- Silver ($299 + 0.5%): MLS for 6 months, 24 photos, unlimited changes, yard sign. No call forwarding.
- Gold ($349 + 1%): Silver plus unlimited photos, digital disclosures, licensed broker support for pricing and contracts.
- Platinum ($399 + 1.25%): Gold plus 12-month listing, concierge support, rush listing, coming soon listing.
Credit where due: Houzeo has one of the more established consumer-facing platforms in the flat fee MLS space, with online listing tools, showing features, and offer management. The Gold and Platinum plans include broker support that most flat fee services do not offer at any price point. But Houzeo is still primarily built around getting the listing live and managing listing activity. Waymark is built around guiding the seller from listing through closing.
The cost question: On a $400,000 home, Silver costs $2,299. Gold costs $4,349. On a $600,000 home, Silver costs $3,299 and Gold costs $6,349. The percentage at closing means the real price increases as home values rise, even though the listing work is the same.
Verdict: Large national flat fee MLS brand, but the closing percentage changes the real cost.
Source: houzeo.com/flat-fee-mls/texas
Beycome
Advertised: "$99 flat fee. No commission." Real cost: This appears accurate. No percentage at closing on any plan.
- Basic ($99): MLS listing, syndication, unlimited duration, seller manages everything.
- Enhanced ($399): Basic plus additional support tools.
- Concierge ($1,399): Full negotiation support, pricing assistance, dedicated closing coordinator.
Credit where due: Beycome is the best pure low-cost listing option in Texas. The $99 price is genuinely flat. No percentage, no compliance fee, no success fee. The Concierge plan at $1,399 includes human negotiation and closing support for sellers who want help without paying 3%.
The support question: The $99 plan is a listing and nothing more. Pricing, disclosures, offer review, inspection negotiations, and closing coordination are all on the seller.
Verdict: Best pure low-cost MLS option.
Source: beycome.com/flat-fee-mls/tx
ListWithFreedom
Advertised: "Starting at just $89." Real cost: $89 to $199 upfront plus a 0.25% to 0.50% "compliance fee" at closing.
- Basic ($89 + 0.25%): MLS listing, up to 6 photos, 6-month term.
- Gold ($199 + 0.50%): Maximum photos, online showing service (where available), longer term.
Credit where due: ListWithFreedom has been operating since 2005 and has a 4.7 rating from over 850 Google reviews. They were selected by Zillow as the only flat fee brokerage for a premier listing upgrade. Add-on services for contract review, offer review, and transaction coordination are available for additional fees.
The cost question: The compliance fee is a percentage of the sale price at closing. On a $400,000 home, the Basic plan's 0.25% fee adds $1,000 to the $89 upfront, for a total of $1,089. On a $1.5 million home, the Gold plan's 0.50% fee alone is $7,500. Add-on services are priced separately on top of that.
Verdict: Strong track record, but check the compliance fee.
Source: listwithfreedom.com/pricing
Homecoin
Advertised: "$149 flat fee MLS listing." Real cost: This appears accurate. Additional MLS listing fees may vary by market.
Credit where due: Homecoin is one of the cleanest true flat fee options available. Maximum photos. 12-month listing. Unlimited changes. No percentage at closing. The price is what it says.
The support question: After the listing goes live, the seller manages everything independently. Homecoin is the right choice for sellers who need nothing more than MLS access at a low price and are fully comfortable managing the entire transaction.
Verdict: Clean low-cost MLS access for experienced sellers.
Source: homecoin.com
Brokerless
Advertised: "$99 flat fee. Zero closing fees." Real cost: This appears accurate.
Credit where due: Brokerless covers all four major Texas MLS boards (NTREIS, ACTRIS, HAR, SABOR) at $99. No percentage at closing. Good statewide coverage for the price.
The support question: Same as Beycome and Homecoin. MLS access is the value proposition. Everything after the listing is on the seller. Customer reviews are mixed, with some noting limited communication.
Verdict: Strong statewide coverage for $99.
Source: brokerless.com
Congress Realty
Advertised: "Flat fee MLS listing starting at $299." Real cost: No percentage at closing identified.
- Basic ($299): 6 photos, 6-month listing, buyer lead forwarding, up to 5 changes.
- Plus ($399): 25 photos, call forwarding, up to 10 changes.
- Premium ($499): Unlimited changes, open house postings, social media promotion.
- Full Service: Contract-to-close assistance with a licensed agent. Pricing not published.
Credit where due: Congress Realty is a credible, established option with over two decades of operation. Their pricing appears genuinely flat. The Full Service option provides contract-to-close support for sellers who want more than a listing, though the price is not published.
Verdict: Established flat fee option with traditional structure.
Source: congressrealty.com
Waymark
Full disclosure: this is our company. We are including ourselves because sellers should evaluate us using the same criteria.
- Launch ($699, no percentage at closing): Full MLS listing across SABOR, HAR, ACTRIS, and NTREIS. AI-powered pricing analysis. AI-generated listing copy and marketing. Guided seller's disclosure walkthrough covering all 13 sections. AI buyer screening before showings are scheduled. AI offer analysis and contract translation. Automated deadline tracking with email and text reminders. Closing disclosure review.
- Manage ($1,199, no percentage at closing): Everything in Launch plus licensed broker consultation at four critical milestones: offer review, inspection response, appraisal gap, and closing disclosure. Broker reviews the completed disclosure before it reaches a buyer.
What we do not include: Professional photography. In-person open houses. In-person showing management. The seller stays involved and in control throughout.
What Manage actually adds up to: AI-powered comp analysis where you can remove bad comparables and a broker reviews the final price. A structured disclosure walkthrough that covers all 13 sections and over 100 individual items, with the broker reviewing the completed form before any buyer sees it. AI buyer screening that qualifies showing requests before they reach your calendar, so you are not opening your home to unqualified or unserious inquiries. AI offer analysis that breaks down financing terms, contingencies, and net proceeds, with broker review before you respond. AI contract translation that puts every clause in plain English. Automated deadline tracking with email and text reminders so nothing expires without notice. Broker guidance on inspection repairs, appraisal gap strategy, and closing disclosure review. Marketing materials generated and ready to use. When you add all of that together, it is as close to full-service representation as you can get without paying a percentage of your home's value. In several areas, it goes further than what a typical 3% listing agent provides.
Waymark is not trying to be the cheapest way to get on the MLS. It is trying to be the cheapest way to avoid selling alone.
Verdict: Best fit for sellers who want MLS exposure plus transaction guidance without paying a listing-side percentage.
Source: waymarkre.com/pricing
Other Texas Flat Fee MLS Companies We Reviewed
We reviewed additional flat fee services available in Texas. These companies have smaller market presence, limited Texas coverage, or less publicly available pricing data.
- HomeZu: Flat fee MLS listing in Texas. Limited public pricing information.
- Flat Fee Group: Broker network model. Pricing varies $349 to $999 depending on market and local agent.
- OwnerEntry: Basic flat fee listing service. Limited Texas coverage information.
- Creekview Realty: Texas-based. Plan A at $600 (6 months, showing service). Plan B at $1,400 (full representation).
- ByOwner: FSBO platform with MLS listing add-on. Pricing varies.
- BuySelf Realty: Operates in several Texas markets. Limited current pricing data.
- ListingSpark: Technology-focused flat fee service in Texas. Verify current rates on their website.
- FlatFeeByYou: Basic flat fee MLS listing. Rates reported slightly lower than some competitors.
- Texas MLS Broker: Regional flat fee service. Limited online reviews.
7 Questions to Ask Before Signing Any Flat Fee MLS Agreement
Print this list. Use it when evaluating any flat fee service, agent, or listing platform.
- Does the service charge anything at closing? Ask specifically about compliance fees, success fees, closing commissions, or any percentage of the sale price.
- Is there a minimum closing commission? Houzeo applies a $999 minimum on all plans. Ask whether a minimum applies even on lower-priced homes.
- Which MLS will my home be listed on? Confirm coverage for your specific market: SABOR (San Antonio), HAR (Houston), ACTRIS/Unlock MLS (Austin), or NTREIS (Dallas-Fort Worth).
- Who is the Texas broker of record? Ask for the TREC license number. Verify it at trec.texas.gov.
- Are listing changes included or extra? Some services charge $25 to $75 per listing modification after the initial posting.
- What happens when I receive an offer? If the answer is "you handle it," understand that you are managing TREC contract review, financing evaluation, and option period deadlines on your own.
- Who helps with inspection repairs, deadlines, and closing documents? Most flat fee services are not involved after the listing. Know where the support ends before you need it.
Flat Fee MLS Red Flags
- Low upfront price with a percentage fee at closing
- "Compliance fee" or "success fee" based on the sale price
- Minimum closing commission regardless of home price
- Paid add-ons for basic support like offer review or contract prep
- No offer review included at any price point
- No inspection or repair request support
- No deadline tracking or reminders
- No clear Texas broker information or TREC license number
- No MLS board coverage listed for your market
- No support after the listing goes live
- Short listing terms with no renewal flexibility
What Most Flat Fee Plans Do Not Include
Most low-cost flat fee MLS plans provide one core service: MLS exposure. Some companies offer add-ons or premium tiers with additional support, but the lowest advertised price usually does not include help with offers, inspection negotiations, deadlines, or closing review.
| Post-Listing Task | Basic Flat Fee | Waymark | Traditional Agent |
|---|---|---|---|
| Pricing analysis with comparable sales | No | Yes (AI) | Yes |
| Buyer screening before showings | No | Yes (AI) | Sometimes |
| Guided seller's disclosure walkthrough | No | Yes (AI) | Varies |
| Offer analysis and comparison | No | Yes (AI) | Yes |
| Contract translation to plain English | No | Yes (AI) | Verbal |
| Repair request evaluation | No | Yes (AI + Broker on Manage) | Yes |
| Automated deadline tracking | No | Yes (AI) | Manual |
| Closing disclosure review | No | Yes | Yes |
| Licensed broker at key milestones | No | Yes (Manage) | Yes |
Who Should Not Use a Basic Flat Fee MLS Service
A basic flat fee listing may not be the right fit if:
- You have never reviewed a Texas TREC contract
- You do not understand option period deadlines and what happens when they expire
- You are not comfortable negotiating repair amendments after a buyer's inspection
- You do not know how to compare financing terms (conventional vs. FHA vs. VA vs. cash)
- You may need help if the appraisal comes in below contract price
- You do not want to manage buyer agent calls and showing requests on your own
- You are not sure how to complete the Texas Seller's Disclosure Notice (13 sections, over 100 items)
If any of these describe your situation, you likely need more than MLS access. The choice is between a traditional agent at 3% or a structured alternative like Fixed-Rate Selling that provides AI transaction support and broker access at a fixed price.
Total Cost by Home Price: $300K to $750K
| Service | $300K | $400K | $500K | $750K |
|---|---|---|---|---|
| Houzeo Silver ($299 + 0.5%) | $1,799 | $2,299 | $2,799 | $4,049 |
| Houzeo Gold ($349 + 1%) | $3,349 | $4,349 | $5,349 | $7,849 |
| ListWithFreedom ($89 + 0.25%) | $839 | $1,089 | $1,339 | $1,964 |
| Waymark Launch | $699 | $699 | $699 | $699 |
| Waymark Manage | $1,199 | $1,199 | $1,199 | $1,199 |
| Traditional Agent (3%) | $9,000 | $12,000 | $15,000 | $22,500 |
The pattern is clear. Services with percentage-based closing fees cost more as the home value rises. Waymark's price stays the same because the work is the same.
Best Flat Fee MLS Options by Texas Market
San Antonio (SABOR)
Waymark, Brokerless, Congress Realty, and Houzeo all serve San Antonio through SABOR. At a $310,000 San Antonio sale price, Houzeo Silver would cost $1,849 while Waymark Launch costs $699.
Houston (HAR)
Waymark, Brokerless, Houzeo, Beycome, and Congress Realty serve Houston through HAR. At a $295,000 Houston sale price, Houzeo Silver would cost $1,774 while Waymark Launch costs $699.
Austin (ACTRIS / Unlock MLS)
Waymark, Brokerless, Congress Realty, and Houzeo serve Austin through ACTRIS. At a $426,000 Austin sale price, Houzeo Silver would cost $2,429 while Waymark Launch costs $699.
Dallas-Fort Worth (NTREIS)
Waymark, Brokerless, Homecoin, Houzeo, Congress Realty, and Beycome serve DFW through NTREIS. At a $385,000 DFW sale price, Houzeo Silver would cost $2,224 while Waymark Launch costs $699.
Frequently Asked Questions
Is flat fee MLS legal in Texas?
Yes. Flat fee MLS is fully legal in Texas. Sellers use a licensed broker to submit their listing to the MLS without paying a traditional percentage commission.
Is flat fee MLS worth it in Texas?
For sellers who only need MLS access and are comfortable managing the transaction, a flat fee MLS listing can save thousands compared to a traditional 3% commission. For sellers who want transaction support, a service like Waymark provides Fixed-Rate Selling with AI-powered support from listing through closing.
What is the cheapest way to list on MLS in Texas?
Beycome and Brokerless both offer MLS listings for $99 with no percentage at closing. Homecoin offers listings for $149. These are the lowest-cost genuinely flat fee options. They provide MLS access only and no transaction support.
Will my flat fee MLS listing show on Zillow and Realtor.com?
Most MLS listings are syndicated to major real estate websites such as Zillow, Redfin, Realtor.com, and Trulia through MLS data feeds, though timing and display can vary by MLS and platform. This applies to all services in this comparison.
Do flat fee MLS companies charge closing fees?
Some do. Houzeo charges 0.5% to 1.25% at closing. ListWithFreedom charges 0.25% to 0.50%. Beycome, Brokerless, Homecoin, Congress Realty, and Waymark do not charge any percentage at closing based on published pricing.
Is Houzeo really flat fee?
Not in the traditional sense. All Houzeo plans include both an upfront fee and a percentage of the sale price at closing. A minimum closing commission of $999 applies. The real cost scales with home value.
Is ListWithFreedom really flat fee?
Not entirely. ListWithFreedom charges a low upfront fee plus a 0.25% or 0.50% compliance fee at closing. The upfront fee is flat. The total cost is not.
What is the difference between flat fee MLS and a discount broker?
A flat fee MLS service lists your home for a fixed price. After the listing, the seller typically manages the transaction. A discount broker provides traditional agent services at a reduced commission (1% to 1.5%). Fixed-Rate Selling through Waymark is a third option: AI transaction support plus broker access at a fixed price with no percentage.
Can I list on SABOR without a Realtor?
Yes. A flat fee MLS service uses a licensed broker to list your home on SABOR. You do not need to hire a traditional Realtor. Waymark, Brokerless, and Congress Realty all cover SABOR.
Can I list on HAR without a Realtor?
Yes. Services including Waymark, Brokerless, Houzeo, and Beycome can list your home on HAR through a licensed broker without a traditional agent.
Can I list on ACTRIS without a Realtor?
Yes. Waymark, Brokerless, and Houzeo cover ACTRIS/Unlock MLS in Austin. A licensed broker handles the MLS submission.
Can I list on NTREIS without a Realtor?
Yes. Waymark, Brokerless, Homecoin, Houzeo, and Congress Realty all cover NTREIS in Dallas-Fort Worth.
Before you pay a percentage at closing, run the math.
Use our interactive comparison tool to enter your expected sale price and see the real total cost for any service. Enter the upfront fee, the closing percentage, and compare features across 22 transaction support items.
Calculate your real cost at waymarkre.com/compare
Keep your equity. That's Waymark.
Waymark is the licensed AI brokerage that created Fixed-Rate Selling for Texas home sellers. Full MLS exposure across HAR, SABOR, ACTRIS, and NTREIS. AI that handles the process. A licensed broker that handles the risk. One fixed price starting at $699. No percentage at close.
Start your listing at waymarkre.com
See pricing | Compare your options
Waymark Real Estate | TREC License 639078 | Brokered by Marelli Properties
Related Articles
- How to Choose the Right Way to Sell Your Texas Home
- What Is Fixed-Rate Selling?
- What Closing Costs Does a Seller Pay in Texas?
- Closing Without a Listing Agent: What to Expect
- How to Sell a House Without a Realtor in Texas
Sources
- Houzeo Texas Pricing, houzeo.com/flat-fee-mls/texas, verified June 2026
- Beycome Texas Pricing, beycome.com/flat-fee-mls/tx, verified June 2026
- ListWithFreedom Pricing, listwithfreedom.com/pricing, verified June 2026
- ListWithFreedom Compliance Fee, support.listwithfreedom.com
- Homecoin Dallas, homecoin.com, verified June 2026
- Brokerless Texas, brokerless.com, verified June 2026
- Congress Realty Texas, congressrealty.com, verified June 2026
- Houzeo Review, Clever Real Estate, November 2025
- Houzeo Review, ListedSimply, January 2026
- Beycome Houzeo Comparison, beycome.com, April 2026
- Houzeo Texas Rankings, houzeo.com, May 2026
